Selling off the plan

Render were appointed by CALA Homes Ltd to visualise a new housing development in Cults, Aberdeen.

As part of the brief we assisted CALA Homes Ltd in the development of a material palette which visualised various material finishes, allowing buyers to see how their chosen finishes would look in their new home; helping to make the decision making process easier for them. 

Our visuals featured in all sales and marketing material for this desirable site in Aberdeen from which all properties from the site were sold from before building completed. 

As a developer, CALA and our clients expect good quality and to a high standard throughout all our new homes and our marketing of the product is of utmost importance. With Render Studio, we looked to receive high quality visualisations of our bespoke product for our Hilton Campus development in Aberdeen and commissioned Blair’s expertise to deliver. The outcome was delivered on time and illustrated the product superbly. It was with the help of the visualisation that we were able to sell all the product prior to erecting a show home such was the quality of the visual.
— Gavin Sharp, Architectural Manager (former), CALA Homes