Striking images to help you sell online
Over the past decade, the prevalence of e-commerce as a way to buy and sell goods has thrived. In the wake of the coronavirus epidemic, with resulting lockdowns and closures of retail premises, businesses of many types have realised the importance of selling their products online. In the food and drink industry for example, the closure of pubs, restaurants and specialist stores has left e-commerce as the only option remaining to generate revenue. As restrictions are eased, it may be that consumers’ habits have changed; many people will still want to avoid visiting physical shops and food and drink outlets. Meanwhile, the ease and accessibility of online ordering and home delivery will always remain desirable.
Product images are arguably the most important part of an online product listing- they are what consumers scroll through in their search results and a good quality eye-catching image will often determine whether the user clicks through to the product listing at all. On e-commerce sites, the requirements for acceptable product images can be numerous and strict. For example, Amazon requires a pure white background, and the product must occupy a certain percentage of the image. The ability to zoom also increases sales so image size and resolution is important. We work with clients to ensure their product images not only meet e-commerce requirements, but are also photorealistic, professional and of the highest quality . Since our work is consistent and repeatable, it is a cost-effective way for clients to add new product lines over time and ensures strong brand consistency for current and future merchandise.
Once the product has been created we can start to create other content using the asset, such as within a studio setting or placing the product within a photograph or 3D environment for marketing purposes. We are also able to animate the product providing interesting, high quality video content for web and social media feeds.
If you’d like to find out more about how we can help you with product images for ecommerce please get in touch at info@renderstudio.co.uk or (+44)1383 861455.