We created a series of photorealistic product renders for Australian wine producer Born & Raised. Our product images showcase their range of wines in a computer generated 3D environment with lighting and shadows designed to evoke the feeling of an afternoon in Australia.
Client: Thirst
Brief: We were commissioned by Glasgow-based drinks design agency Thirst to produce a series of photorealistic product renders for Australian small batch wine producer Born & Raised. For this project, we were asked to create a classic “Australian afternoon” feeling in our images.
Background: Born & Raised make a range of natural and sustainable wines from the Victoria region of Australia. When redesigning their packaging, Thirst aimed to create a strong brand consistency across their labels which would allow customer recognition and loyalty, as well as encourage consumers to explore the full offering of wines produced by Born & Raised. They designed a range of bold and striking labels with evocative colour palettes matched to the wine variants; meanwhile, these variants are shown in eye-catching and uniform white lettering.
Approach: We created a series of computer generated product renders set within a natural 3D environment to showcase the full range of labels designed by Thirst and highlight their successful brand imagery. We were able to evoke the requested atmosphere of an Australian afternoon by producing lighting reminiscent of late afternoon sunshine, complete with long shadows and corresponding reflections in the glass of the wine bottles. Alongside visualising the beautiful packaging made by Thirst, we also created a number of secondary and stationary assets such as a branded ice bucket and glassware, coasters and business cards.
Services: Product visualisation