We visualised the new cans and secondary packaging designed by Thirst for Cornish Orchard's range of soft drinks. Our computer generated photorealistic product visuals showcase the bright and contrasting colours used to symbolise the naturally bold taste of these soft drinks, and also highlight the consistency created across the brand.
Client: Thirst
Brief: We were appointed by our good friends at Thirst to visualise their new designs for the range of soft drinks made by Cornish Orchards.
Background: Whilst they are mostly known for their cider, Cornish Orchards also produce a range of delicious soft drinks made with natural and simple ingredients. With their packaging redesign, Thirst aimed to establish these products as a distinct offering in order to capitalise on the booming soft drinks market. Their brand imagery uses vibrant and contrasting colours, fun illustrations and hand rendered typography to convey the essence of the range: a naturally bold taste.
Approach: We created a series of static and animated computer generated images to showcase Thirst’s packaging designs for Cornish Orchard’s soft drinks range. Our photorealistic packshot renders of the metal cans and secondary packaging highlight the fresh and bold colours used, and also illustrate the consistency created across the brand. These product visuals helped Thirst to achieve sign-off on their designs and are also featured on the Cornish Orchards online shop.
Services: Product Visualisation
Press: The Dieline