Working with Glasgow-based creative agency Pim Pam, we produced 3D computer generated images and animations for their global campaign advertising the release of Easter Elchies Black single malt by The Macallan. We created a series of visuals and animations featuring the whisky bottle in the setting of Easter Elchies estate with realistic outdoor lighting designed to convey the mood and atmosphere of an autumn evening. Our work has been used on the Macallan website and as part of their print and digital advertising strategy.
Client: Pim Pam
Brief: We were approached by Glasgow-based creative agency Pim Pam to produce a series of 3D product visuals and animations for their global campaign advertising the 2019 release of a limited edition single malt by one of the world’s leading whisky brands, The Macallan.
Background: The Macallan’s Easter Elchies Black is a rare single malt that embodies Easter Elchies house and estate in the Scottish highlands, the spiritual home of the whisky brand. It was inspired by the dusk of an autumn evening in the Scottish highlands and the campaign created by Pim Pam highlights the warmth and smokiness of the single malt by showcasing this setting.
Approach: We created a series of 3D photorealistic computer generated images and animations of the Easter Elchies Black bottle and label, as well as the bottle placed in the beautiful setting of Easter Elchies estate. We were able to render realistic outdoor lighting conditions in both the background and reflections of the glass bottle in these visuals, in order to create the all-important mood of an autumnal evening. We produced both static images and animated visuals, complete with falling leaves to represent the seasonal atmosphere of the campaign. Our work is featured as part of the global campaign advertising this limited edition single malt, and is used prominently on The Macallan’s website and as part of their print and digital strategy.
Services: Product Visualisation / Animation