We have worked with the CALA Group on numerous developments across Scotland, helping to showcase their award winning homes. Providing a mix of architectural visualisation and virtual reality, we provide photorealistic images and animations to help bring their homes to life and assist their customers realise that the dream of owning a CALA home can become a reality.
Client: CALA Homes Limited
Brief: We have worked with CALA for over a decade by providing CGI, animation, and VR services for both architectural and interior visualisation of their homes. We also create sales and marketing collateral for their website and social media platforms.
Background: As one of the UK’s largest house building companies, CALA are well known for their exclusive developments of new build homes in sought-after locations. They focus on both superior quality and stunning design, achieving a premium build and finish in their properties. With several developments being planned, constructed and marketed across the country at any one time, computer generated visualisation is an extremely useful tool to provide brand consistency and showcase the exceptional design of CALA’s property range.
Approach: We work with the CALA Group by visualising each of the standard housetypes in both their Light & Space and Contemporary ranges. This provides a benchmark and visual resource for their marketing departments across the various regions of the country. By collaborating closely with CALA’s regional architectural and marketing teams, we can alter any of these 70 different architectural renders to match site specific requirements. Our work ensures a strong brand consistency across the CALA range and is used in their sales and marketing material.
Throughout our time working with CALA, we have extended our service offering and now also create marketing sales videos for use on the CALA website and social media platforms. We plan, organise and oversee the filming of these videos to ensure that they portray the aspirational lifestyle of those living in a CALA home whilst showcasing the stunning design of these properties.
Our visual aids help to bring CALA homes to life and assist customers in realising their dream of being a CALA home owner.
Services: Architectural Visualisation / Exterior Visualisation / Interior Visualisation / Animation / Virtual Reality / Sales Videos
Client Testimonial: “The team at Render Studio are a pleasure to work with, a very professional and efficient service. I am absolutely delighted with their end product and have received many positive comments from our staff regarding the quality of their work. I look forward to working with them again in the future.”
— Emma Gelati, Marketing Manager, CALA Homes (North) Ltd