We produced a series of photorealistic computer generated visuals for a rebrand of Edinburgh-based COCO Chocolatier by Freytag Anderson. Our packaging renders were used to showcase a new brand identity based on ‘The Art of Chocolate’ and highlight the eye-catching and unique artwork featured on each of COCO’s products.
Client: Freytag Anderson
Brief: We were commissioned by creative agency Freytag Anderson to produce a series of 3D computer generated product visuals for their rebrand of Edinburgh-based chocolate producer COCO Chocolatier.
Background: In order to create a unique brand space for COCO within the chocolate industry, Freytag Anderson focussed on the relationship between art and chocolate. To represent the creativity present at the core of the brand, they coined the strap line ‘The Art of Chocolate’. In line with the concept of an art gallery, each COCO product is wrapped in a specially commissioned original artwork, with the artists credited on minimal yet striking labels. The result is a clear and eye-catching visual identity that is maintained across the range of products made by COCO.
Approach: We created a series of photorealistic packaging renders of the extensive range of chocolate and drinking chocolate produced by COCO. These 3D computer generated visuals showcase the artwork featured on each product and ensure brand consistency across COCO’s range, which changes seasonally and features additional special one-off collaborations with various artisan providers. In addition to our CGI pack shots, we also created a gallery scene where the chocolate bars and drinking chocolate made by COCO could be exhibited as a virtual art installation, further enforcing ‘The Art of Chocolate’ strap line created by Freytag Anderson. Our computer generated pack shots were exported to the client in layered Photoshop files in order to allow total freedom for future use and now feature on the COCO website and online shop.
The new brand position of COCO Chocolatier has created opportunities for the company to collaborate with art institutions such as the V&A, National Galleries Scotland and Tate.
Services: Product Visualisation / Animation
Press: World Brand Design Society, Dieline
Awards: Scottish Design Awards 2019 - Highly commended, Visualisation