We were asked by IWANT design agency to produce a series of 3D computer generated images of the product imagery that they created for Brooklyn-based craft beer brewer Talea Beer Co. We created a set of packshot renders in a studio setting, as well as a suite of computer generated product visuals in an industrial setting which we rendered in photorealistic quality.
Client: IWANT
Brief: London-based creative agency IWANT asked us to produce a series of 3D computer generated product visuals of their branding and packing designs for Talea Beer Co.
Background: Brooklyn-based Talea Beer Co. are a female-led craft beer start up who make easy to drink beers with fruit forward flavours. IWANT created the branding, visual language and packaging for Talea, using bold and colourful graphic shapes to make a strong visual impact and play on the fruity flavours of the beers.
Approach: We produced a series of hero 3D computer generated images of the Talea Beer Co. range in a studio setting, which showcase the striking and vibrant designs created by IWANT in photorealistic quality. We also created a subsequent suite of 3D computer generated product visuals with the cans and secondary packaging placed in an industrial setting. We rendered this contrasting backdrop complete with concrete textural elements and 3D wooden structures derived from the geometric artwork on the product.
Services: Product Visualisation / Styling