We provided photorealistic computer generated product visuals and an animation for a rebrand of Old Pulteney Scotch whisky by D8 design agency. Our product visualisation was used for the launch of the updated product and now features on the Old Pulteney website and online shop.
Client: D8
Brief: We were appointed by D8 design agency to deliver computer generated product visuals of their work for Old Pulteney whisky.
Background: Old Pulteney is an award-winning Scotch whisky, distilled and matured on Scotland's north east coast in Wick. D8 were commissioned to update their brand identity and design new premiumised packaging for their core and Global Travel Retail ranges. D8 aimed to reflect the whisky’s quality and heritage while growing their brand in both domestic and international markets. They created a new icon featuring a fishing boat and used colours, lettering and design cues to develop a nautical brand with the strap line “The Maritime Malt.”
Approach: We produced a suite of photorealistic computer generated images to showcase the new packaging designs by D8. Our visuals highlight the brand identity created by the labels and secondary packaging and illustrate the quality and texture of the materials used. We also provided images for an animation created for the product launch, which was directed and produced by D8. In addition, our product and packaging renders are now used on the Old Pulteney website and online shop.
Services: Product Visualisation / Animation