We provided product visualisation and animation of a world-first illuminated and interchangeable bar fount system designed by D8 for Tennent's lager. Our photorealistic computer generated images showcase how the various fount designs look within a virtual 3D pub environment and were used for the launch of this unique product.
Client: D8
Brief: We were commissioned by Glasgow-based creative agency D8 to visualise their new bar founts designed for Tennent’s lager.
Background: Tennent’s make Scotland’s most well-known and best-selling lager. They asked D8 to create a solution which would increase on-bar visibility and allow flexibility and targeting of their marketing. D8 designed a completely unique illuminated bar fount system, consisting of easily interchangeable lenses and the iconic red T for Tennent’s.
Approach: We produced a series of photorealistic computer generated images of the bar founts created by D8 featuring each of the different designs topped by the red T. We created a virtual 3D environment to place the bar fount renders in to showcase how the backlit designs stand out within the setting for which they are designed. We also made an animation to illustrate how each of the different lenses look within the bar setting from different angles. Our product visuals were used for the launch of this exciting and world-first bar fount system.
Services: Product Visualisation / Animation