We produced a digital animation of a new bottle shape designed for Cù Bòcan by Thirst drinks design agency. This animation helped the client to understand the unique and unusual bottle shape proposed. We also created 3D photorealistic visuals for the release of the new product, which are now used on Cù Bòcan's website and online shop.
Client: Thirst
Brief: We were approached by Thirst drinks design agency to make a computer generated animation of their proposed new bottle shape created as part of a rebrand for Cù Bòcan. Subsequently, we were asked to produce a range of marketing visuals for the final product.
Background: Cù Bòcan is a subtly smoky and slightly sweet Highland single malt that is matured in a variety of interesting casks to add to its unusual flavour. They comissioned Thirst to create a new more modern brand, who came up with a bespoke and very unusual bottle shape, as well as completely redesigned labels and secondary packaging. The new brand has a modern and premium feel, while the refractions from the distinct bottle add an element of intrigue.
Approach: Initially, Thirst asked us to produce an animation to aid their client’s understanding of the proposed unique bottle shape, which was incredibly difficult to illustrate with traditional 2D mock-ups. Following detailed discussions regarding the proposed form we produced a basic digital version of the bottle that was animated to rotate 360 degrees, illustrating the complexity of the design and assisting with visualisation of its unique form.
We revisited the project some 12 months later to produce marketing visuals for the final product, which included a series of assets of caustic flares produced by the multifaceted bottle. Our photorealistic 3D renders assisted Thirst in the production of various items of marketing collateral and now feature on the Cù Bòcan website and online shop.
Services: Product Visualisation
Press: The Dieline
Early bottle development