We produced a series of 3D computer generated product visuals and 3D computer generated animations for a global campaign advertising the release of a new gifting range by The Macallan. Our secondary packaging renders of the three different malts in the range showcase the beautiful packaging design, letting the luxury product speak for itself.
Client: Pim-Pam
Brief: We were asked by Glasgow-based design studio Pim-Pam to produce a series of 3D product visuals and animations for the global release of a new luxury gifting range by The Macallan.
Background: Pim-Pam were commissioned by The Macallan to support the international launch of their seasonal gifting range, featuring three of their most established malts. The campaign focussed on the striking packaging design, which is based on a key feature of the brand- the distinctive chevron pattern.
Approach: We created a series of 3D computer generated product images and 3D animations of each of the three malts in the Macallan gifting range. These photorealistic packaging renders showcase the simple yet beautiful secondary packaging, which is so important to a gifting product, and let the design speak for itself. Our work was a key part of the international role out of this luxury range and helped to ensure that the focus was placed on the exquisite details of the product itself.
Services: Product Visualisation / Animation