We worked with food design agency Hunger to produce a range of product visuals for Spanish meat and cheese supplier, Txoko. Our photorealistic computer generated images showcase the strikingly beautiful packaging designs by Hunger and illustrate the brand consistency created across the range of products.
Client: Hunger
Brief: We were appointed by food design agency Hunger to produce a range of product visuals for Txoko, a premium range of Spanish cured meats and cheeses.
Background: Txoko is named after the Basque tradition of a culinary community that meets to prepare and eat food together. This idea of food being served and enjoyed socially lead Hunger to use a packaging design inspired by a murmuration of starlings, suggesting the coming and going of friends and the ebb and flow of conversation. They used a cut-out wordmark to allow a view of the different meats and cheeses within the packaging, and a premium earthy colour palette to reflect the quality and origins of the product.
Approach: We created a series of computer generated images of the strikingly beautiful Txoko packaging designs. Our photorealistic visuals showcase each of the products in the range, and highlight the consistency across the brand. We were able to illustrate the different products through the wordmark windows in the packaging by creating realistic renders of the various meats and cheeses made by Txoko.
Services: Product Visualisation
Press: The Dieline