Working with Thirst design agency, we created photorealistic product visualisations for WEST Brewery’s new range of cans, bottles and secondary packaging. Our product visuals showing the different WEST products grouped together highlight the fact that the packaging design allows each beer to have its own distinct style, while unifying the range through its colour palette.
Client: Thirst
Brief: Creative agency Thirst commissioned us to visualise WEST Brewery’s new range of cans, bottles and secondary packaging.
Background: Thirst were tasked with uniting existing brands already established by WEST and extending the brand to include new products. They did this by using WEST’s distinct palette of red, black, white and a touch of gold, producing a cohesive brand through the use of colour. With no rigid design system, each beer has its own style and personality, while being united by the WEST brand colours.
Approach: We created a series of photorealistic computer generated images of the range of cans, bottles and secondary packaging produced by WEST. Our product visuals showing different WEST products grouped together highlight the fact that the packaging design is successful in allowing each beer to have its own distinct style, while unifying the range through its colour palette.
Services: Product Visualisation