We were appointed by design collective 1751 to produce a 3D computer generated animation for the product launch of Wilde Irish Gin, a new premium gin inspired by the works of Oscar Wilde. Our 3D product visualisation showcases the bold, interesting and individual product imagery of the brand.
Client: 1751
Brief: We were appointed by the design collective 1751 to produce an animation for the product launch of Wilde Irish Gin.
Background: A new premium gin inspired by the works of Oscar Wilde, Wilde Irish Gin is distilled in Ireland using a specially selected blend of local ingredients. It is made by hand in small batches to ensure that a high level of quality and consistency is present in every sip. The branding design by 1751 and packaging design by Stranger & Stranger creates a bold, interesting and individual aesthetic befitting of a spirit named after one of the most witty and flamboyant writers in the history of English language literature.
Approach: We created a photorealistic computer generated animation of the Wilde Irish Gin bottle showcasing its bold and unusual purple colour, as well as the unique bottle top and Oscar Wilde quote “I can resist everything except temptation” in relief on the glass surface. We had the idea of purple crystals exploding around the bottle as it is revealed and created this effect in our 3D product visualisation.
Services: Product Animation / Art Direction