Working with D8, we provided photorealistic product visualisation for the release of Bowmore’s rebranded core range and pack shot CGIs for their luxury rare whiskies, which are now used on their website for online sales.
Client: D8
Brief: We were appointed by D8 to provide photorealistic product visualisations for their rebrand of the Bowmore core range.
Background: D8’s rebrand of Bowmore focussed on the product’s main strengths: it is a single malt of consistently outstanding quality that is produced in the world’s oldest Scotch whisky maturation house, the legendary No.1 Vaults. They developed their brand repositioning around the central concept of the value of time, encompassing both the time needed for the flavour maturation of the whisky and the time spent by the consumer savouring this famous single malt.
Approach: As part of the brief, we recreated the No.1 Vault maturation house as a backdrop for an animation produced for the launch of the new core range, Vault Editions, plus the fifth and final release of the renowned Black Bowmore. We also had the pleasure of producing pack shot CGIs for a number of Bowmore’s luxury rare whiskies including the 1965 and 1966 expressions; these are now used on the Bowmore website for online sales.
Services: Product Visualisation / Animation / Photomontage