We produced a series of photorealistic product visuals for a new Glasgow craft brewery, Overtone. Our 3D computer generated images showcase the striking and colourful can designs that were created by Thirst drinks design agency and highlight the consistency across this dynamic brand.
Client: Thirst
Brief: We were asked by Thirst drinks design agency to produce a series of photorealistic 3D visuals of their work for Glasgow’s newest craft brewery, Overtone.
Background: Aiming to create a brand that would capture the dynamic and innovative nature of Overtone while building a strong presence in the very competitive craft beer market, Thirst came up with a name and brand identity based on the techno music scene. They used a series of striking O-shaped graphics for the cans, with lines and colours designed to create eye-catching visual illusions. This design series can be easily added to as Overtone come up with new and evolving flavours for their range of beers.
Approach: We created a set of 3D computer generated images to showcase each of Thirst’s designs for the full range of Overtone beers. We produced both static and animated product visuals which highlight the impact of the cans, and were able to render a photorealistic glass of beer to add to the product’s appeal. We also made some images of the cans grouped together, where they appear almost as a work of art and the brand consistency across the range is highlighted.
Services: Product Visualisation